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Expert Branding

Turning expertise and personality into social content that generates conversation and business interest.

Communication challenge

Christina Tan, a sales coach and LinkedIn creator, needed short-form content that could earn attention in a crowded feed while still sounding like her. The difficulty was not producing something polished. It was producing something native to the platform that did not make an expert sound like a corporate brand.

Audience

Professionals, prospective clients, and her existing LinkedIn following.

Approach

  1. Build for LinkedIn's fast-moving feed specifically, rather than adapting a video made for somewhere else.
  2. Design the opening to earn attention in the first seconds, where the decision to keep watching gets made.
  3. Keep Christina's natural voice and expertise intact through the edit, so the pacing serves her credibility instead of flattening it.

Deliverables

Social Media Video · Client Work

Christina Tan, LinkedIn Influencer Video

Short-form video built for LinkedIn's native feed. Core theme: sales is not just for salespeople, it is a communication skill every business professional needs.

Reactions
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Comments
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Video EditClient Work
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Outcome

1 to 2 direct client enquiries.