Neuroscience Education Series

Approach

1. Start from an everyday phenomenon the audience already finds frustrating, then work back to the science that explains it.
2. Build the story around that science, then format it for how each channel is actually read: long-form articles, infographics, and social carousels.
3. Use visual hierarchy, analogy, and practical framing to cut the effort a reader spends before the idea lands.

Deliverables

Infographic

How Your Mind Affects Your Body: Stress Response Overview

A visual breakdown of how short-term and long-term stress affect the body, from acute cortisol responses to chronic systemic impact.

Designed to make stress physiology accessible to a general audience. Maps the cascade from psychological stressor to physical response, covering sympathetic nervous system activation (short-term) and the chronic effects of prolonged cortisol elevation on immunity, digestion, and cardiovascular health. LinkedIn: 69 reactions · 35 comments · 421 impressions · 24.7% engagement rate (industry average: 2–5%).

Engagement

24.7%

Impressions

421

Reactions

69

Comments

35

NeurosciencePsychologyHealth

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Infographic

Unlock Your Potential by Setting BRAIN Goals

An infographic on practical goal setting, grounded in how the brain actually forms and sustains a goal.

Explains the brain mechanisms behind goal setting, attention, reward, and habit formation, then turns each one into a step a reader can apply. The science is there to explain why the advice works, not to decorate it.

Engagement

15.1%

Impressions

530

Reactions

52

Comments

28

NeuroscienceGoal SettingEducation

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LinkedIn Carousel

7 Key Strategies to Stress Resilience

A LinkedIn carousel sharing 7 evidence-based strategies to build stress resilience.

Each slide presents one strategy with a brief science rationale and a practical takeaway, balancing accessibility with credibility. Designed for a LinkedIn audience of professionals and health-conscious followers. LinkedIn: 103 reactions · 55 comments · 821 impressions · 19.2% engagement rate (industry average: 2–5%).

Engagement

19.2%

Impressions

821

Reactions

103

Comments

55

LinkedInMental Health

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LinkedIn Carousel

Are You Among the 1 in 3 Adults Struggling with Insomnia?

A carousel covering the science of insomnia: causes and evidence-based strategies to improve sleep quality.

Opens with a statistic-led hook to drive engagement, then walks through the biology of insomnia before offering actionable improvement strategies. Demonstrates the ability to structure complex health information for a general professional audience. LinkedIn: 109 reactions · 72 comments · 925 impressions · 19.6% engagement rate (industry average: 2–5%).

Engagement

19.6%

Impressions

925

Reactions

109

Comments

72

LinkedInSleep

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Social Media Post

Look Out for the Little Guy, Gut Brain Axis

A science communication post breaking down the gut-brain axis and its significance for mental and physical health.

Takes an emerging, nuanced area of research, the microbiome-gut-brain connection, and makes it both accessible and compelling for a social media audience. Written with editorial voice and scientific accuracy.

Engagement

24.8%

Impressions

761

Reactions

127

Comments

62

NeuroscienceGut Health

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Article · EN / 中文

Your Brain on Doomscroll / 无尽的刷屏，正在对你的大脑做什么？

What excessive content consumption is doing to your brain, and six ways to break the cycle. Published in English and Mandarin Chinese.

Brain HealthDigital HabitsNeuroscienceBilingual

Read the article · 8 min read →